Anatomy of a Famous Logo

While doing some research today I found some interesting facts about the famous Nike brand and where it came from.

Like the woman behind the design of the Nike swoosh The woman who designed the famous Nike swoosh.  Nike management weren’t sold on the logo and their first response was to ask if she had “anything else”!

And how the “Just Do It” slogan was conceived.  Now I didn’t see that coming!

What Paul Rand says at the end of this article is absolutely true – and worth careful consideration by designers and business owners alike.  It’s timeless design advice.

It just goes to show how some famous brands come to life!


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