Technology is changing so quickly that it’s no wonder business owners become overwhelmed. There are so many things to take into consideration. It can seem like an insurmountable challenge.
Realistically, a smart business owner understands that the business must undergo some change. It’s inevitable. Nowhere is this more obvious than when it comes to the Internet and how we interact with our customers.
A vast number of businesses are online these days…selling, communicating, networking, marketing, branding…and anything else they can do to increase profits and improve customer loyalty. It’s not a matter of *if* a business should be using the Internet to improve its bottom line anymore.
So how about you? Are you afraid of change in your business?
You really don’t have to be afraid, but you do have to be willing to embrace change…so you aren’t run over by it (for lack of a better phrase).
In terms of changing (or adjusting) your marketing strategy and your online brand, here are some things to conside:
- Review Your Brand – while I don’t recommend that you completely overhaul a brand that’s been working for you for years (if a logo works, it works) you may want to consider revamping the design of your website, especially if it’s still using frames and animated gifs. While an effective logo is a great start, an outdated website can do just as much harm to your business as a bad logo.
- Implement or Rethink a Social Media Strategy – when did you decide to jump on the social media bandwagon? Social Media is one area where you want to be just like everyone else – participating, getting in on all the action and carving your own little online community. You can use social media tools like Facebook and Twitter for so many things…like building your brand, launching active marketing campaigns, or just for building good old fashioned customer service. Nowadays people often search the Web for help with physical products. The Internet is visual so think in terms of Pinterest and other photo rich social media tools. What could you do with these social media tools to improve your bottom line?
- Start or Freshen Up a Company Blog – blogging can be so effective that it might even make sense to hire a blogger. Seriously. Use your blog for customer service, to build your own extensive product FAQ, to inform the public of new products and/or services, to stir up controversy, to share case studies, to build a knowledge base, to build a community of loyal customers, to build a product affiliate network and just about anything else you can think of. If you don’t like to write or this seems like a huge job (and it probably is), either hire someone to start or start small. You aren’t expected to do this overnight and anything worthwhile takes time to build. Like your business.
- Create a Mailing List – you should probably have taken care of this by now but if you haven’t (and if you’ve thought about it but haven’t a clue how to do it), start a mailing list. You can use a free mailing list service or you can use a subscription service. If you are just too busy to bother with a mailing list then you owe it to your business to hire someone to create it for you and implement it on your (updated) website.
- Consider Your Competition – while this is something every smart business owner does anyway, I’m throwing it in here based on the context of this article…if you think change is just too much hassle, take a look at what your competitors are doing online and via social media. It might be downright scary! That’s why you need professional help – I can help make sense of this stuff for you.