Email marketing is one of the most effective methods of keeping in touch on a regular basis. The benefits of maintaining an active newsletter mailing list far outweigh the time required to create your newsletter. In fact, I bet that once you read through my lightweight tips on starting your own newsletter mailing list you won’t feel nearly as intimidated.
Assuming you feel intimidated that is. (And who doesn’t at some point when trying to connect with clients and customers?)
Organic Search Engine Optimization (SEO) can be defined in simple terms as the combined effort of improving a website’s visibility in the natural search engine results.
Organic SEO is often referred to as “natural” SEO because where a site is listed within a search engine results page (SERP) is free or unpaid. No fee was paid for this organic listing to occur—it occurred naturally. …READ MORE…
So much has been said about the value of a good website. I encounter many clients who (incorrectly) think that a website will solve all of their marketing problems. They don’t realize that having a website launched is just the beginning, and unless you work with it, your new website isn’t likely to yield the results you desire.
It’s like the old adage says: use it or lose it. …READ MORE…
Clients want a website that will generate sales. You need to develop a website that invites visitors to take action and become customers or clients. This is the #1 priority for many of my clients.
There are many things a website should and shouldn’t be, but for the purpose of this article we’ll look at: the website that’s being developed for the sake of sales, and how you can leverage the value of your content to help achieve this goal. …READ MORE…
What are the best things that you can give your clients? I’m writing this article purely from my own perspective as a website developer. I encourage you to think creatively and consider how my list resonates with your clients.
HonestyWhen I initiate communication with a potential client I typically discuss what the client is looking for and what I can do to help them with their website development. I’ve often found that I have to tell potential clients things they don’t want to hear. …READ MORE…
Every small business website should be treated with respect – look at your website as being just as important as those big sites from big companies.
You don’t have to spend thousands, but you do need to keep in mind the essentials for making a small business website create a big presence… …READ MORE…
There are countless things we can all do for our business just about every day…things to make it run more smoothly, things to make customers more happy…even things to help bring renewed interest and energy to our products and services. Spending just a little bit of time every week can make a difference to your bottom line.
Here’s my short list of three things that you can do for our business today: …READ MORE…
You’ve had a corporate website for a few years now, and you’ve noticed while surfing the Net that for some reason, your site just isn’t measuring up to other sites. Your competitors’ sites are leaving your site in their dust. Why is that? It probably means your website needs some improvements.
But there’s a problem: what if the budget isn’t there for a brand new website? Do you leave your lackluster site as is and let it do real damage to your corporate brand? Or do you hire a professional website developer to improve your outdated website, without reinventing the wheel? …READ MORE…
important things about logo design we already knew but are worth taking another close look at (in no particular order))
A good logo should be simple yet effective. Take the Nike logo. Now that’s a simple logo. But it works…everyone recognizes Nike. Sure, partly because it’s a huge company with a lot of $$ to spend on advertising, but the logo just screams simplicity. And it works.
A logo shouldn’t be overdrawn, with too much detail or symbolism. Keeping it as simple as possible while making it appealing and meaningful is a challenge but the best logo designers are up for it. Besides, keeping your logo design simple allows you to use it more easily on print, signage, clothing, jewelry and whatever else you can think of. Try doing some of that with an overly complex logo and you’ll run into more headaches and higher costs. …READ MORE…
A simple listing of some things you need to consider for your website design and development – whether you plan to do it yourself or hire a professional (in no particular order):
Your navigation should be intuitive.
Develop user-friendly navigation for your website. Even if you have 100s of website pages, you’ll need a good way to logically organize your site’s content so that every page can be easily found. This could be accomplished by creating sections and then using drop down or sliding menus. Using WordPress or other content management (CM) systems is also a great way to organize your website content and implement sensible navigation. …READ MORE…
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