Critical Services Your Website Developer Can Handle For You
July 15th, 2013

You’ve probably spent some time trying to determine whether or not you should be paying a qualified professional to help maintain your website.  May people assume that maintaining a website only has to do with adding new content, updating menus, deleting pages, etc.  Easy stuff right?  But it can mean so much more than that, and many of the behind-the-scenes tasks your website developer may be handling for you are crucial to the health of your website.

Read on for more clarification and insight… …READ MORE…

A Logo Should…
June 2nd, 2013

important things about logo design we already knew but are worth taking another close look at (in no particular order))

…be simple.

A good logo should be simple yet effective. Take the Nike logo. Now that’s a simple logo. But it works…everyone recognizes Nike. Sure, partly because it’s a huge company with a lot of $$ to spend on advertising, but the logo just screams simplicity. And it works.
A logo shouldn’t be overdrawn, with too much detail or symbolism. Keeping it as simple as possible while making it appealing and meaningful is a challenge but the best logo designers are up for it. Besides, keeping your logo design simple allows you to use it more easily on print, signage, clothing, jewelry and whatever else you can think of. Try doing some of that with an overly complex logo and you’ll run into more headaches and higher costs. …READ MORE…

Are you starting a newsletter mailing list?
April 19th, 2013

Email marketing is one of the most effective methods of keeping in touch on a regular basis. The benefits of maintaining an active newsletter mailing list far outweigh the time required to create your newsletter. In fact, I bet that once you read through my lightweight tips on starting your own newsletter mailing list you won’t feel nearly as intimidated.

Assuming you feel intimidated that is. (And who doesn’t at some point when trying to connect with clients and customers?) …READ MORE…

What is Organic Search Engine Optimization
March 18th, 2013

Organic Search Engine Optimization (SEO) can be defined in simple terms as the combined effort of improving a website’s visibility in the natural search engine results.

Organic SEO is often referred to as “natural” SEO because where a site is listed within a search engine results page (SERP) is free or unpaid. No fee was paid for this organic listing to occur—it occurred naturally. …READ MORE…

Essential Elements For Your Homepage
January 30th, 2013

Your homepage is typically the first place you send potential customers. Your URL is probably on your business card, letterhead, corporate vehicle, signage, t-shirts, etc.

It stands to reason that you should understand what’s essential for a great home page that can drive traffic and convert that traffic into new sales or clients.

Developing a website may be one of the most important things you can do to increase sales, so to help you along with the planning process, I’ve compiled a list (in no particular order) of what I recommend as essential elements to be implemented throughout your homepage. …READ MORE…

Are You Afraid of Change?
January 12th, 2013

Technology is changing so quickly that it’s no wonder business owners become overwhelmed.  There are so many things to take into consideration that it can seem like an insurmountable challenge.

Realistically, a smart business owner understands that the business must undergo some change.  It’s inevitable.  And nowhere is this more obvious than when it comes to the Internet and how we interact with our customers.

A vast number of businesses are online these days…selling, communicating, networking, marketing, branding…and anything else they can do to increase profits and improve customer loyalty.  It’s not a matter of *if* a business should be using the Internet to improve its bottom line anymore.

So that brings us back to the question posed in this post: Are You Afraid of Change in 2013? …READ MORE…

Website Development Checklist
December 2nd, 2012

A simple listing of some things you need to consider for your website design and development – whether you plan to do it yourself or hire a professional (in no particular order):

Your navigation should be intuitive.

Develop user-friendly navigation for your website. Even if you have 100s of website pages, you’ll need a good way to logically organize your site’s content so that every page can be easily found. This could be accomplished by creating sections and then using drop down or sliding menus.  Using WordPress or other content management (CM) systems is also a great way to organize your website content and implement sensible navigation. …READ MORE…

How to Improve an Outdated Website
November 22nd, 2012

You’ve had a corporate website for a few years now, and you’ve noticed while surfing the Net that for some reason, your site just isn’t measuring up to other sites.  Your competitors’ sites are leaving your site in their dust.  Why is that? It probably means your website needs some improvements. …READ MORE…

Three Things You Can Do For Your Business Today
October 12th, 2012

There are countless things we can all do for our business just about every day…things to make it run more smoothly, things to make customers more happy…even things to help bring renewed interest and energy to our products and services. Spending just a little bit of time every week can make a difference to your bottom line.

Here’s my short list of three things that you can do for our business today: …READ MORE…

Small Business Website Essentials
September 30th, 2012

Every small business website should be treated with respect – look at your website as being just as important as those big websites from big companies.

You don’t have to spend tens of thousands, but you do need to keep in mind the essentials for making a small business website create a big impact on your online marketing strategy.  Even today the following website essentials should not be forgotten – some website development practices never grow old: …READ MORE…