Professional Services:
Small Biz Website Essentials
Posted On: May 6th, 2011
Every small business website should be treated with respect – look at your website as being just as important as those big sites from big companies.
You don’t have to spend thousands, but you do need to keep in mind the essentials for making a small business website create a big presence… …continue reading Small Biz Website Essentials
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Three Things You Can Do For Your Business Today
Posted On: March 25th, 2011
There are countless things we can all do for our business just about every day…things to make it run more smoothly, things to make customers more happy…even things to help bring renewed interest and energy to our products and services. Spending just a little bit of time every week improving one something can make a lot of difference to your bottom line within a year or two. …continue reading Three Things You Can Do For Your Business Today
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How to Improve an Outdated Website
Posted On: March 17th, 2011
You’ve had a corporate website for a few years now, and you’ve noticed while surfing the Net that for some reason, your site just isn’t measuring up to other sites. Your competitors’ sites are leaving your site in their dust. Why is that? It probably means your website needs some improvements.
But there’s a problem: what if the budget isn’t there for a brand new website? Do you leave your lackluster site as is and let it do real damage to your corporate brand? Or do you hire a professional website developer to improve your outdated website, without reinventing the wheel? …continue reading How to Improve an Outdated Website
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Are You Afraid of Change in 2011?
Posted On: February 4th, 2011
Technology is changing so quickly that it’s no wonder business owners become overwhelmed. There are so many things to take into consideration that it can seem like an insurmountable challenge.
Realistically, a smart business owner understands that the business must undergo some change. It’s inevitable. And nowhere is this more obvious than when it comes to the Internet. …continue reading Are You Afraid of Change in 2011?
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Thoughts On The Best Things In Business
Posted On: November 11th, 2010
What are the best things in business? By this I mean…what are the best things that I can give my clients as a professional website developer? …continue reading Thoughts On The Best Things In Business
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Essential Elements Of A Home Page That Work
Posted On: October 20th, 2010
Your home page is typically the first place you send traffic. Your URL is on your business card, letterhead, corporate vehicle, signage, t-shirts, and the list can go on.
So it goes to reason that you should understand what’s essential for a great home page that can drive traffic and convert that traffic into new sales or clients.
To help you along with the planning process of your home page, I’ve compiled a list (in no particular order) of what I recommend as some of the essential elements to be implemented on your home page.
…continue reading Essential Elements Of A Home Page That Work
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1 Way To Leverage The Value Of Your Content
Posted On: October 8th, 2010
A lot of clients want one thing from me: a website that will generate sales.
Whatever your business is trying to sell, one thing remains true: you need to develop a website that invites visitors to take action and become customers or clients. This is the #1 priority for many of my clients.
…continue reading 1 Way To Leverage The Value Of Your Content
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Is A Corporate Website Worth The Effort?
Posted On: October 1st, 2010
So much has been said about the value of a good website in recent years. I encounter many potential clients who (incorrectly) think that a website will solve all of their marketing problems. They don’t realize that having a corporate website developed is just the beginning, and unless you work with it, your new website isn’t likely to yield the results you desire. It’s like the old adage says: use it or lose it.
It’s the work that continues on after that will help your website (and your business) flourish.
…continue reading Is A Corporate Website Worth The Effort?
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Web Development Checklist
Posted On: September 28th, 2010
A simple listing of some things you need to consider for your website design and development – whether you plan to do it yourself or hire a professional (in no particular order):
Go clean or go professional.
If you envision a website using high end graphic design you’ll need to hire someone who can deliver this vision. If you plan to develop the site yourself and your design skills are limited, keep it clean and purchase what you need online to enhance your site’s design.
Reduce the clutter.
One would assume cluttered websites with animated gifs and bold centered text went out several years ago, but conduct a search via Google today and you can still find these cluttered websites everywhere. Nothing says “I don’t want your business” more than a cluttered, unappealing website (in my opinion).
…continue reading Web Development Checklist
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A Logo Should Be…
Posted On: September 17th, 2010
(important things about logo design we already knew but are worth taking another close look at (in no particular order))
…simple.
A good logo should be simple yet effective. Take the Nike logo. Now that’s a simple logo. But it works…everyone recognizes Nike. Sure, partly because it’s a huge company with a lot of $$ to spend on advertising, but the logo just screams simplicity. And it works.
…continue reading A Logo Should Be…
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